08 May

Influencer Marketing 101: Expert Tips to Help You Grow in 2019 (CMA)

Influencer Marketing 101: Expert Tips to Help You Grow in 2019 (CMA)

Wednesday, May 8, 2019 (2:00 PM) to Wednesday, May 8, 2019 (3:00 PM) (Eastern Time)

Virtual Event


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There’s a lot of talk about the power and potential of Influencer Marketing to deliver compelling results for B2B companies. This is because, unlike digital advertising, which interrupts a person’s online experience, your brand becomes an inherent facet of a trusted advisor’s conversations with communities they know well. 

In practice, however, many Influencer Marketing campaigns fall short. We’ve all seen examples of half-hearted endorsements and banal campaign results, often delivered at  exorbitant costs. 

The key question, then, is how to ensure your first (or next) influencer marketing campaign is successful. To help remove the guesswork, Nimble CRM Director of Marketing Jenna Dobkin discusses: 

- The current state of influencer marketing 
- Recent B2B campaigns that delivered phenomenal results 
- The do's and don'ts of influencer marketing 
- Tools she uses to curate influencers, develop relationships, manage campaigns, and measure results 

Jenna Dobkin is Communications Director at Nimble CRM and a veteran influence and advocacy marketing professional. Previously, she co-founded Fanatics Media, a boutique influencer marketing agency for B2B and B2C clients, led marketing teams for two Microsoft ISV partners, and secured 100+ press stories a year for more than a decade. Jenna has dedicated her career to helping businesses build their brands, enhance and grow their community relationships, and close more deals, both online and in the real world. 

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