14 Aug

Creating, Executing, and Measuring the Success of your Lead Nurturing Strategy (CMA)

Creating, Executing, and Measuring the Success of your Lead Nurturing Strategy (CMA)

Wednesday, August 14, 2019 (2:00 PM) to Wednesday, August 14, 2019 (3:00 PM) (Eastern Time)

Virtual Event Marketing
Chad Collett

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Lead Nurturing, Drip Marketing, and Automated Campaigns. This proven strategy goes by many names and has countless uses for an organization, yet is a mystery to many marketers and salespeople, and is often a strategy that goes unused. In this session, you will learn the key steps that will help you erase any shadow of mystery and create your own lead nurturing strategy, how to execute that strategy using Marketing Automation technology, and most importantly - how to measure your results. As a bonus, we will share how you take the lead nurturing concept, and apply it across your organization to meet your unique goals.

Learning Objectives:
1. Create: Learn the key steps to develop your lead nurturing strategy, including how to develop your lead scoring system to drive awareness and create marketing-qualified leads (MQLs)
2. Execute: Learn the key steps needed to deliver your lead nurturing with automated campaigns on a consistent basis, creating efficiencies beyond what you may have believed was possible …
3. Measuring Success: Learn the steps on how to measure your successes and identify your failures to produce positive outcomes for your organization’s success

About the Speaker: Chad Collett
Chad Collett, Director of Marketing, with Ledgeview Partners has been working with CRM and Marketing Automation solutions for 20 years to help organizations create efficiencies and drive growth. With a passion for marketing automation and CRM, Chad has worked in a variety of tools and holds current certifications in Act-On and ClickDimensions, has been a Salesforce Administrator, and is a current Microsoft Dynamics 365/CRM enthusiast. You can also see Chad speak at the upcoming UG Summit in Orlando, FL this October.
When not immersed in CRM or Marketing Automation, Chad is an avid runner who has participated in multiple half and full marathons and a Soccer Dad who volunteers his time as President of a Youth Soccer Association in Wisconsin with over 1700 players.


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Chad Collett
Chad Collett, Director of Marketing, with Ledgeview Partners has been working with CRM and Marketing Automation solutions for over 15 years to help organizations create efficiencies and drive growth. With a passion for Marketing Automation and CRM, Chad holds current certifications in Act-On and ClickDimensions and has experience working with Hubspot, Salesforce, and Microsoft Dynamics 365/CRM. When not talking CRM or Marketing Automation, Chad is an avid runner who has participated in multiple half and full marathons and a Soccer Dad who volunteers his time as President of a Youth Soccer Association with over 1500 players.